Accurate customer acquisition: Digital marketing can help enterprises find target customer groups through data analysis, production of demand content, and precise positioning, and develop more precise marketing strategies to attract more potential customers and improve sales efficiency.
Improving sales efficiency: Digital marketing can promote and advertise products or services through various channels to improve sales efficiency. For example, achieving direct customer demand through precise content production, attracting potential customers through multimedia outreach, improving keyword ranking through search engine optimization, increasing website traffic, and increasing indexed data.
Enhancing brand image: Digital marketing can help companies establish a professional and trustworthy brand image, enhance brand word-of-mouth communication, and increase customer trust and recognition. Digital marketing can enhance brand image through various means, such as improving website ranking and exposure through search engine optimization, and increasing brand awareness and reputation through social media marketing. 
Enhancing core competitiveness: The content marketing of digital marketing is guided by product business, and the generation of professional content highlights the core competitiveness of product technology, enhancing the competitive advantage of the industry track.
Optimizing customer service: Digital marketing can achieve traffic import from public domain to private domain, enhance real-time interaction and communication between enterprises and customers, help enterprises better understand customer needs and feedback, and improve customer experience and service quality. Meanwhile, digital marketing can also provide value-added services such as customer data analysis and personalized services for enterprises, optimizing customer experience and service quality.
Reducing marketing costs: Digital marketing can optimize marketing strategies, increase marketing ROI, and reduce marketing costs through data analysis and precise positioning. Digital marketing can also promote and advertise products or services through various channels, thereby reducing promotional costs.
In summary, the role and value of digital marketing for enterprises are mainly reflected in precise customer acquisition, improving sales efficiency, enhancing brand image, enhancing product technology core competitiveness, optimizing customer service, and reducing marketing costs. Digital marketing can help enterprises better meet customer needs and enhance competitiveness, thereby achieving sustainable development.