What is digital marketing? Digital marketing refers to a new type of marketing method that utilizes digital technology, digital media, and digital channels to achieve marketing goals through data analysis, mining, and optimization. A digital approach to finding target customers, promoting and selling products and services for enterprises, brands, and services. The emergence and development of digital marketing are mainly aimed at adapting to the business needs of the digital era and improving the efficiency and effectiveness of traditional marketing methods. The scope of digital marketing is very broad, including search engine optimization, search engine marketing, building marketing websites, content marketing, social media marketing, CRM systems, mobile application marketing, and other forms.
Digital marketing fully leverages the enormous role of digital technology, placing the entire marketing process under the control of modern communication and computer technology, spreading the nerves of enterprises throughout every corner of product marketing, and filling every terminal of enterprise marketing with sensors of product marketing, thereby changing the information asymmetry between enterprises and marketing, achieving market traffic that can be counted and precise target customers that can be reached The predictability of market changes enables the use of marketing numbers to guide enterprise production and the formulation and implementation of marketing strategies, achieving a good situation of "knowing oneself, knowing the enemy, and being invincible in a hundred battles" in the market economy.
The goal of digital marketing is to enable our enterprise to enter the market with the lowest cost and fastest speed, increase brand awareness, attract more potential customers, obtain market leads, and increase sales. The characteristics are low cost, precise goals, fast customer acquisition speed, high conversion rate, fast docking, and strong real-time performance.
Digital marketing is not only a technological revolution, but also encompasses a deeper conceptual revolution. It is a combination of target marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless transactions, and customer participatory marketing. Digital marketing endows marketing mix with new connotations and is the main marketing method and development trend of enterprises in the digital economy era.